The World’s Fastest Accountant
Showcasing the dynamic side of accountancy
ICAEW wanted to demonstrate the diversity and impact of its members while challenging stereotypes about accountancy. We created ‘The World’s Fastest Accountant’, a content campaign documenting ICAEW member Eugene Amo-Dadzie’s journey preparing for the Paris Olympics, balancing work and training. The campaign significantly outperformed expectations: the hero reel became one of ICAEW’s top-performing Instagram posts, generating over 25,000 plays and 2013 likes.
Awards: Highly Commended – 2025 Video content of the Year, PPA Awards
Eugene's story
Eugene Amo-Dadzie is one of the fastest sprinters on the planet, a father of two and a full-time chartered accountant. This is his story.
