The New Boardroom Agenda campaign

Innovative thinking and practical advice for board members

ICAEW’s New Boardroom Agenda campaign explored why long-term stewardship is vital to the good management of companies. We told the stories of board members who have broken the mould - such as Karen Hester, COO at Adnams Brewery, Guy Singh-Watson, CFO at Riverford Organic Farmers, and Graeme Pitkethly, CFO of Unilever. This series of video and stills was created to showcase real stories and real people. This creative has racked up over half a million views to date.

Awards:

Gold – 2024 Best Strategy for Membership Content, Memcom Exellence Awards

Gold – 2024 Best Use of Content with an Existing External Community, Corporate Content Awards
Silver – 2024 Best Use of Video, Corporate Content Awards
Silver – 2024 Best One-Off Content Campaign, Corporate Content Awards

Gold/Winner – 2023 Campaign of the Year, PPA Independent Publisher Conference & Awards

Bronze – 2023 Best Membership, CMA

Making great investment decisions: Karen Hester, Adnams Brewery

The first of four films showcasing board members’ stories and how they ensure a long-term focus for their companies.

Guy Singh-Watson, Riverford Organic Farmers

Singh-Watson talks about how he built a £100m business from scratch and why he felt far more at home farming than being a management consultant. He explains the role of a board in a growing company.

Culture Club