Resilience & Renewal campaign

Building an economy fit for the future

The objectives of ICAEW’s Resilience and Renewal campaign were to address the UK’s macroeconomic challenges: poor productivity, a growing skills shortage, and barriers to international trade. We produced a groundbreaking docuseries showcasing six inspiring businesses across the UK, using dynamic filming that showcased contributors in action. A targeted audience of MPs and decision-makers generated 7.5k click-throughs and significant press exposure. The campaign also featured cross-channel content, including expert interviews, practical advice articles, infographics, podcasts, and case studies.

Awards:

Gold – 2025 Best Use of Content with an Existing External Community, Corporate Content Awards
Silver – 2025 Best One-Off Content Campaign, Corporate Content Awards
Silver – 2025 Best Content Campaign to Assist with Corporate Positioning, Corporate Content Awards

Silver – 2025 Best Membership, CMA